About Bay Social

We get it. You’re already wearing enough hats, you don’t need to add Instagram to your never-ending to-do list.

Running a business is a full-time job, and managing Instagram? That can feel like another one on top. Who knew posting on socials could take up so much time?

That's where we come in.
Why Bay Social Exists

After working with so many Australian businesses and growing Bay Social from scratch ourselves, we know how overwhelming social media can feel.

We created Bay Social to take that weight off your shoulders and help your business grow the right way.

Social media is more than just a feed of pretty posts. It’s a powerful tool to build brand awareness, engage your audience, and generate real leads. We’re here to make it work for you, without the stress.

A Thoughtful, Strategic Approach

From strategy to visuals, everything we create is tailored to fit - not forced into a template.

We don’t believe in one-size-fits-all content. Every business is different, so we take the time to get to know you and your brand inside out.

We’re not just content creators - we’re qualified professionals with a background in digital marketing, creative industries, and corporate communications. With a Degree in Internet Communications, a Diploma of Arts & Creative Industries, and experience at Curtin University, we bring the perfect mix of creative thinking and strategic know-how.

From Passion Project to Full-Time Purpose

Bay Social started as a uni project, an Instagram page designed to educate small businesses. But it quickly became something more. Helping local businesses with their socials wasn’t just fun, it was meaningful. We realised it wasn’t about perfect pictures or catchy captions - it was about connection, problem-solving, and creating something real.

That passion turned into our full-time work. And now, we get to help businesses like yours show up with clarity, confidence, and consistency.

We’re not a big agency, and that’s the point.

We’ve heard it again and again: large marketing agencies can feel impersonal, rushed, and one-size-fits-all. That’s not how we work. We care deeply about every business we work with. We listen, collaborate, and treat your brand like it’s our own.

At Bay Social, we’re all about helping your unique business stand out in a world of endless scrolling.

As your social media partner, we combine strategic thinking with creative execution to create content that not only grabs attention but keeps it.